Since opening our first store in 1989, Senheng has grown into Malaysia’s leading consumer electronics retailer. But this isn’t just our story — it’s also yours. For 36 years, we’ve been part of Malaysian households, from your very first TV to the latest smartphones and smart homes. Together, we’ve built not just a retail journey, but a lifetime of memories. 

1992: “Senheng is Electric, Electric is Senheng” 

In the early years, we became the go-to place for Malaysian families looking to upgrade their homes. From rice cookers to color TVs, Senheng became synonymous with “electronics.” 

2002: “Different… Truly Different” 

We reshaped retail by launching Malaysia’s first loyalty program and introducing fixed pricing. No more haggling — just fair, transparent prices and exclusive benefits like extended warranties. Our loyalty program grew, building stronger trust between customers and Senheng. 

2024: “My Rewards, My Choice” 

Fast forward to today, where we’ve redefined rewards with S-Coin Cashback. Now, every purchase lets you earn and redeem rewards your way — whether it’s upgrading your fridge, redeeming daily essentials, or offsetting your next gadget purchase. 

36 Years, Countless Memories 

From humble beginnings to 4 million PlusOne members and counting, we’ve grown alongside generations of Malaysians. Our mission has always been simple: to add value, to innovate, and to keep delivering rewards that matter to you. 

From 1 September to 30 November 2025, we’re celebrating our 36th Anniversary with promotions you won’t want to miss: 

• 36% S-Coin Cashback 

• RM10 million worth of vouchers giveaway (Christmas, CNY, and product vouchers) 

• Win a trip to Turkey (x2 pairs, with AEON Credit Easy Payment) 

• 0% instalment plans up to 60 months 

👉 Celebrate 36 years of memories, deals, and upgrades with Senheng — because the journey is just getting started.