Happiness Isn’t a Bonus — It’s the Standard

In a world where stress is constant and time feels short, happiness has become a rare luxury. But we believe it shouldn’t be. 

At Senheng, we believe happiness can — and should — be part of everyday life. And we’re starting with a bold, refreshed mission: 

“Happiness. Well-being. A Better Quality of Living.” 

This one simple sentence is powerful — not just a new direction for us, but a clear starting point for every future initiative and action. Our refreshed mission is built upon three core pillars: 

1. Happiness – creating joy and purpose in everything we do 

2. Well-Being – prioritizing mental, physical, and emotional health 

3. A Better Quality of Living – building a fulfilling future together 

This people-first philosophy is not just a slogan. It is actively brought to life through structured, ongoing programs and initiatives that benefit both employees and customers alike. 

Building a Better Workplace, Together 

We believe that happy employees create happy customers, and true business growth only happens when employees feel respected, valued, and empowered. Happiness programs include: 

• Employee referral cash rewards   

• Monthly birthday parties & division gatherings  

• Monthly incentives for top KPI achievers + top Kaizen ideas  

• Long service recognition   

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At Senheng, work is more than just performance and responsibilities. Our well-being programs include: 

• Local & Oversea Study tours, training camps, and special incentives for top performers 

• Extended leave balances and mandatory management leave 

• Flexi working hours for those with special needs 

• Voluntary job rotations for skill building and career growth 

  
  

We believe a better quality of life starts with a better quality of career: 

• Performance-based income (non-fixed incentives) 

• Special innovation rewards 

• Franchise scheme for next-generation handover (lifetime partnership) 

• 50% subsidy on professional development courses for long-tenured employees 

  
  

Together, these initiatives paint a picture of a warm, forward-looking workplace. 

Enriching the Customer Experience 

Senheng brings the same passion and care to the customer experience. Whether you step into a physical outlet or shop online, you’ll feel the difference — it's more than a transaction; it’s a thoughtfully designed support system for better living. 

At Senheng, joy comes built in. This comes in the form of initiatives like: 

• AI agents and 24/7 robots for service and sales assistance 

• Seamless S-Coin redemption (online & offline) 

• Real-time delivery tracking for trust & transparency 

In addition, we go beyond service to look after your well-being: 

• Automated voice updates for service & S-Coin reminders 

• Launch of PlusOne Prime (free delivery for 12 years) 

• RM100 S-Coin reward for reporting unhappy experiences 

• Free home inspections (exclusive for member days) 

  
  

We’re here to make everyday living better — with smarter choices, peace of mind, and rewards that bring real joy: 

• Extended warranty & replacement programs for peace of mind 

• Product quality assurance with defective rate monitoring 

• “My Rewards, My Choice” –  redeem S-Coin in-store and app, with web redemption on the way 

• E-waste program to promote environmental care 

  
  

A Purpose That Connects Us All 

At the end of the day, it’s simple: when our people thrive, our customers flourish — and together, we build a better future. With happiness, well-being, and a better quality of living as our compass, we’re not just redefining retail — we’re creating lasting impact, inside and out.