Back then, nobody understood their vision. Who would have thought that three young men would one day reshape the consumer electronics and appliances industry in Malaysia. What started a single step in 1989 has transformed into something extraordinary.
Today, Senheng isn't just a name; it's a legacy, standing tall as Malaysia’s largest consumer retailer with over 120 stores serving generations of families. This is the inspiring story of the Lim brothers—K.H., K.C., and K.Y. Lim who have been dedicated to enhancing the lives of Malaysians. Together, towards better quality of living
Our mission, "Together, towards better quality of living" has driven us to continuously innovate and improve. In 2000, we set the stage for a retail revolution in Malaysia. We unified our brand across outlets and introduced the Fixed Price Policy in 2002, putting an end to the guessing game of pricing. No more haggling—just honest, consistent prices that built trust and loyalty.
With trust in place, we launched the PlusOne Loyalty Program, turning customers into lifelong friends. By 2003, we expanded with senQ, catering to tech fans nationwide. We didn’t stop there—by 2004, we harnessed the power of data to make smart, informed decisions that kept us ahead of the curve.
The digital leap in 2015 automated our operations, streamlining efficiency and setting the stage for a seamless shopping experience. By 2017, we had merged the physical and digital worlds, offering a smooth, integrated shopping experience. And in 2021, we transformed the Senheng App into a one-stop lifestyle hub, where S-Coin Cashbacks made every purchase rewarding.
Now, as we celebrate 35 years of elevating the lives of Malaysians, we’re proud to have evolved into a platform that offers even greater value. With the PlusOne Loyalty and S-Coin rewards, the Senheng Ecosystem is all about giving back to you, our loyal customers—because you deserve nothing less.
Rewards, Redefined Differently
From the beginning, we set out to stand apart from the rest, always striving to offer something truly different. Now, as we celebrate our 35th anniversary, we're not resting on our laurels. We're evolving, redefining our rewards to ensure our customers always receive the best. Our new positioning, "Rewards, Redefined Differently," reflects this evolution, where the Senheng Ecosystem has now grown beyond consumer electronics. Customers can now redeem more than just electronics—think groceries, vouchers, movie tickets, and beyond.
To our valued PlusOne members, we extend our deepest gratitude for your continuous support. Your loyalty has been the driving force behind our success, and it is with you in mind that we embark on this next chapter. Together, we will continue to redefine rewards and create a better quality of living for all.
Here’s to the next 35 years—together, towards a future filled with even more rewarding experiences.
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