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Zarifah Reene Soh

Samsung x Senheng Premium Experience: Galaxy Unpacked

On 10th of July 2024 (Wednesday), the Galaxy Unpacked event took place at the Senheng x Samsung Premium Experience Store at Four Seasons Place, Kuala Lumpur. This 2-hour exclusive watch party event is held by Samsung and co-hosted by Senheng for the global launching and reveal of the newest Samsung products which are Samsung Galaxy Z Flip6, Galaxy Z Fold6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Buds3 Pro and Buds 3 and Galaxy Ring.










Representatives from Samsung and Senheng were invited to attend the event alongside 10 KOCs for the purpose of promotion. A selected number of Senheng PlusOne members were also invited, and that being one of the membership perks. Additionally, there is a mystery giveaway of fabulous prizes and meet-&-greet with influencers - Arisa Yamanaka from Japan & SeonMa Shin from Korea.












The event had two main sessions in the agenda which includes Unpacked livestream viewing and device experiential session. After guests had enjoyed their welcome refreshments and received their door gifts, they were seated and followed on by the Unpacked livestream viewing and the launching of the newest Samsung products was broadcasted globally. The livestream began with a video of a teenage boy skating through the neighbourhood and using his Samsung Galaxy AI for translation to communicate with different groups of peers who speak different languages. Then, Samsung's newest products were unveiled and their unique features were highlighted and explained in detail. 


Besides all of the products mentioned, Samsung also introduced Google Gemini, Samsung’s personal AI assistant that is now integrated into the new Galaxy Z Fold6. Google Gemini can be used to answer simple question to performing complex tasks such as helping to plan an event by giving you ideas of decorations, food and party games.



After the livestream ended, a pre-order announcement was made where the emcee announced that all the newest Samsung products except for the Galaxy Ring is now open for pre-order starting from 10th of July until 30th of July. The announcement was then followed by the device experiential session where Samsung specialists demonstrated and showcased the functionality of Samsung Galaxy Z Flip6 and Fold6 along with other new products. At the same time, guests were welcomed to have their first hands-on experience on the products where they get to see, touch and use the products as their features were explained by the specialists. The guests were invited to try and test the device however they like, for example, testing the camera, writing on the note etc. The watch party ended around 10.30pm.





















This event by Samsung at the Senheng x Samsung Premium Experience Store boosted Senheng’s exposure as the KOCs talked about the event on social media, mentioning and thanking Senheng for this invitation. Their content would also attract more customers to buy from Senheng’s website as Senheng offers incredible deals including deposit from as low as RM100 or S-Coin 10,000, ROI rebate voucher up to RM500* and product voucher up to RM500* for the next purchase and more! These offers would all be mentioned in the KOCs’ content and attract people to buy the latest Samsung’s products from Senheng.












There are many more benefits other than the offers mentioned above when you come to Senheng to buy the newest Samsung products. You can trade in and get additional S-Coin Cashback worth up to RM200* and sign up for 0% EasyPaymentPlan up to 60 months. Besides that, there is also a RM100 instant rebate with HSBC bank from 10 July to 31 August 2024, an affordable scheme without credit card (AEON Credit Services/Chailese) and RM50 x 3 Member’s Day vouchers from 1 July to 31 August 2024. Plus, you get to enjoy free extra One Year Warranty and earn PlusOne Points on every purchase if you sign up to be a PlusOne Member! That is a lot of benefits! So, what are you waiting for? Buy the newest Samsung products from Senheng today!

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