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  • Amira Zulaikha

Senheng's Enlightening Study Trip to Haier HQ in Qingdao, China

Updated: May 23

In an effort to continuously seek out new innovations and improve our offerings, Senheng organized a comprehensive study trip to Haier's global headquarters in Qingdao, China, from March 7th to 8th. This initiative, led by our esteemed chairman and joined by key members of the management team, was a testament to Senheng's commitment to excellence, innovation, and lifelong learning.


Haier, a global leader in consumer electronics and home appliances, has set benchmarks in manufacturing processes and technological advancements. The primary objective of our visit was to gain firsthand insights into Haier's cutting-edge production capabilities, focusing on their washing machine, fridge, and air conditioner units. Our two-day visit was packed with an array of activities, and not only provided us with a deeper understanding of Haier's operational excellence but also inspired us to explore new possibilities in product development and customer service.


This corporate event was both enlightening and enriching, reinforcing Senheng's dedication to adopting best practices and integrating cutting-edge technologies into our operations. The knowledge and insights garnered from this trip are invaluable, and we are excited to leverage them to enhance our product offerings and improve our service delivery.


At Senheng, we believe in the power of continuous learning and innovation as drivers of our success. The study trip to Haier's headquarters is a clear indication of our commitment to these values, and we look forward to the positive impact these learnings will have on our operations and, ultimately, on the satisfaction of our customers.

Senheng remains dedicated to enhancing the lives of our customers through smart living solutions, and our trip to Haier HQ is a significant step forward in this journey.

Stay tuned to our website and social media channels for more updates!

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